IMAGINATION. EXPLORATION. INNOVATION.

Harnessing decades of experience in innovation, solution design and entrepreneurship.
The Legend of the Strawpaths
The origins of our name...
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No straight lines

Innovation, like exploration, has many spirals and zig-zags. Twists and turns.
My journey too is one of spirals and zig-zags. Successes and failures.
I have gone from developing cutting edge technology for the biggest investment banks on the planet. To co-founding a successful creative agency in London.
Then spectacularly failing at running a software development house in Kenya. Heavily in debt, broke and close to rock bottom.
And rising again to Head of Technical Solutions to help a London fintech company grow globally across 5 continents.
The Strawpath philosophy is shaped on this belief: It is in the spirals and zig-zags that the magic happens. This is where true innovation lies.

My journey has led to the realisation that innovation and developing solutions is less about technology and more about relating to other human beings at a human level.

Then figuring out how technology can be applied to make the human experience more fulfilling.”